How to use Live Video to Attract More Clients


Live video is one of the fastest ways for new prospects get a feel for who you are and to accelerate the Know -  Like - Trust Factor.

Check out the video above to hear about how I've used Live Video despite being an introvert, to grow my online business and to attract prospective clients.

If you would like to show up and do more live video as part of your client attraction strategy, then join me for the brand new CameraShy Live Video Challenge beginning March 16th.  

https://ingridkellyowens.com/camerashy-live-video-challenge/

Each day during the challenge you will  get an actionable lesson on how to help you get better and more comfortable doing live video so that you can show up effortlessly and consistently and attract a constant stream of new leads for your service-based business.

Here's the link to sign up: https://ingridkellyowens.com/camerashy-live-video-challenge/

Can't wait to see you there!

Ingrid


Video Transcript:


The topic of today's video is all about how to attract more your dream clients online using live video.

So it's kind of meta, right? So we're talking about video in a video and it's kind of like, yeah, it gets it's getting a little bit, it's getting a little bit too surreal. But I just wanted to talk a little bit about this. And if you are not doing live video to encourage you, firstly, that you can know, one of the things that has been the biggest difference in my business is when I started to show up live consistently, especially as a business coach. 

Before I was a business coach, I had another business which was called camera shy, which is funnily enough part of something I'm going to talk about later on, but in that business, I help people with the photography and then I ended up helping photographers with their business and grow and all that because my actual background is in business and marketing. 

But I grew up in a photographer family photography business, so I always am you know, I got involved with that, and I always was good at that. And anyway, long story short, what I decided to get into the online space, which actually had been an online for a long time.

But when video started to come about, I really started to get involved with live video on my Facebook page and on a group in a group that I have. And I had a Facebook group, we had nearly 2000 - I think maybe actually more than that members at one point. And so I utilize live video in lots of different ways showcasing people's work, doing commentary doing feedback, critiques, on their on their work, and that changed into business coaching and then I started to go live on my business coaching period. And it really allowed me to quickly get in front of the right people, but also increase that what we call in marketing the know like and trust factor.

And there really is nothing like video, live video especially to do that.

Four years ago when that was just starting out, one of the things that kept me back and held me back from doing video was trying to get it perfect now, because my background was in photography, and I knew all of the gear and all of the settings and all of the lighting, and everything that I needed to do to get video right, I started off trying to put videos on my YouTube channel and I started off trying to record these videos in a very particular way with the lighting and all the settings and using my big fancy DSLR and all of that and it actually just became a self sabotaging thing.

I never got it perfect. I never got it right. 

I have also learned subsequently that I am enneagram type one who does tend towards perfectionism, and it is hard for me to not have things perfect and to let things out without being perfect. So put that together with my already expertise on cameras and everything in lighting, I wanted it all to look great.

And then I am actually naturally introverted. It's hard for me to put myself out there on video. So it took a lot for me to go left to go on a video, right?

But I thought time live wasn't really a thing. When I discovered live video, all of that just fell away. Because I only had one take !I had to put it out there, I was going live, kids might come in dogs might, you know, try and get all of those things happened. And it just gives me so much more freedom and flexibility. And in doing video allowed me to kind of take off all of this, you know, perfectionism stuff that was holding me back. I'm not allowed me to get in front of my ideal clients and allowed them to get to know me and like me and trust me, right. So let's talk a little bit about that.

For you, because I feel that if you are an online service based business owner, an entrepreneur, somebody who's brand is represented by themselves online, which if you have a personal brand, if you have a service based business, your face should be representing that brand online, right? I believe that the best way for you to get in front of those people is to do live video. So the what we're going to talk today about some of the reasons why that is, and some of the things that you can start to do to make that happen and be a reality in your own world.

And something else I have in store for you as well, something exciting that I'm planning in the Facebook group, and if you're not a member over there, you can find that on the profitably visible entrepreneur group and sign up there, but I'll give you a link for that in a short while. Okay, so, as I've said, live video, positions you as a place where are A person who is a go to expert or sorry, I didn't actually, I'm trying to read my notes trying to be organized today.

The first thing that live video does is allows people to get to know like and trust you.  Having a conversation with somebody and I really here that I can't see these comments so because this doesn't feel like a conversation when it's just me talking to myself. Video gives you that opportunity to have a live interactive conversation.

And I know that Chanel is in Washington, and in the other side of the United States. I'm actually here in Ireland right now and we are able to, you know, connect online in a way that doesn't exist. was having to, you know, get in front of any sorts of viruses and like be in contact, we can actually be in contact in this way and she can get to see me and knowing I didn't know she met, but she if she did, she could get to know me here and ask me questions, as I hope that you will be even with the replay people can get to have a little bit of that experience as well.

It also it positions you as an expert, because when you are showing up lie, you're able to talk about your stuff, you're able to talk about the thing that you know, best. And I know for me, especially live video when I have to script something. And I find it quite talented to try and read a script, or to write a body of work and to read from that. 

Whereas when I am going live, I can kind of talk a little bit more off of the cuff. And I think that's better for me, maybe people maybe it confuses people more than it helps him but I think for me, anyway, it's definitely easier for me to do I don't overthink it, because I can't overthink it. I rarely rewatch them because I think I probably would like die. But I do believe that people get a lot from them there is value there to be had. Right? And and that's because I'm able to open up and talk openly and more relaxed when it's a live video.

So yes, it shows you as an expert, and it just allows people to really get a feel for you because there might be I'm there are a million business coaches out there in the world, right. But there is nobody quite like me because they don't have my personality. Right. And when I work with my clients, I work quite closely with them in their business. So it's very important that that we've got to die for it. Right. You know, this isn't a corporate thing. This isn't a stuffy relationship.

We've got to be able to, you know, get along. There are some people that say you don't have to be like somebody or you don't have to like somebody to do business with them. But I feel like if you're going Want to try and be somebody's coach and you're going to have your hands in their business and really helping them out with like some of that deep mindset stuff, there has to be trust there and they have to kind of like you on some level, you know, it's not going to work if they don't. So I believe that that that really, really helps.

Of course, it demonstrates your craft right.

Thirdly, it allows you to show that you know what you're talking about, like I said, but also helps you to practice your craft and practice speaking in front of people speaking your thoughts.

I don't know about you, but when in your an online business world, you're spend so much of your time alone and isolated, right. And I know I spend a lot of time in my head and in my journal too. But a lot of the thoughts that I'm developing and the you know, the ideas that I have about business and everything, sometimes I don't get them out except for on my on my paper, so if it wasn't for live video, I wouldn't have that opportunity. To share that sort of stuff, and I wouldn't have the opportunity to try and see, you know, does this fly does this resonate does this not right? So it's really important that you have that ability to do that. And live video helps you do that, right. So these are all reasons why you should do it. And I think that most people now know that it is something that they really would like to be doing. But we are not seeing our feed completely blasted with live video all the time. I know.

For one, I am friends with a lot of people on Facebook. And there is only a small handful of those people who are actually posting live on a consistent basis.

And the consistent thing is really super important.

Because we need to get in front of our people consistently at the same time. Pretty much weekend we got pretty much right which I know that I have neglected to do over the last couple of weeks. But also Because you're fighting the algorithm, right? You want the Facebook to know that you are somebody that has something to say and that you they want to push that work in front of other people. So the consistency is super, super important, right? Okay, so what stops us from getting there, then what stops us from showing up live on a consistent basis, despite the fact that we know that a positions as an expert, despite the fact that we know it is the thing that we need to be doing to attract those clients because that's what everybody wants, right?

We want we don't want as we're going to look over time, so we don't have to be going out and grabbing clients. We want them to come to us as attract to us naturally. And so that they will naturally come and ask us to work with them, not the other way around, right? Because nobody will. Nobody likes that energy. And it's totally pick them up. If that's the word, right? So we want to just be ourselves right? And you can totally be yourself online video. But why do we not do that? Right?

And the big, big reason right because I I've heard them all, I've heard that, well, you know, I can't get the tech, right. And I just can't get a time, right. And I hadn't got my hair done. And, you know, the kid was home and my husband was there. And we've got all of the reasons, right. But the real underlying reason behind all of these is that it's fear.

The fear is stopping us from showing up live on video. And we have to be able to adopt the correct mindset to overcome that. So much of this visibility stuff has all got to do with controlling your mind. I will tell you that I resisted this for the longest time, because I'm a marketing strategist. And I know all the way things are supposed to be done and I know the right methods and the right strategies and the right tactic to use and I will tell you that they're not worth a Fiddler's if you do not have your mindset into Tech around them all. So that is why working with a coach can really help you with doing that. Right?

You can get that mindset in check right now. You don't have to work with the coaches. I also do that with my own self with. And, you know, journaling, I have accountability partners. There's lots of different ways, but you got to be managing that mindset to get you out there in front of your people because there is no question, live video works. It's allowing you to get in front of your people. And you need to have people coming in to you in a nice consistent stream in a way that's easy and doable for you. The only thing that's stopping most people to get there is their mindset.

So what I wanted to do, and what I am super excited about doing is in the week of St. Patrick's week, which is in two weeks time March 16 through the 20th I'm going to be running a live challenge in my facebook group called the profitably visible In our Facebook group, and it is all going to be about camera shy getting over your camera shyness and getting in front of people on live video. And I am super excited about this because if you were here at the beginning of the life here, you heard me talk about my background is in video or my background is in not necessarily video but cameras, equipment, tech, all of that sort of stuff. I am a geek when it comes to technology. But I'm also been able to put together that strength along with my marketing chops and my visibility chops and my knowledge of going live consistently now for the last three years on Facebook and be able to bundle it all up it with a covered up with a lovely set of mindset stuff, right?

And my coaching knowledge to help people who are just like me, and maybe they are a little bit on the introverted side. Definitely a little camera shy and definitely want to ask track their clients but find it hard to get in front of the camera, I can help them do all of that.

And we are going to do that live challenge. It's going to be really, really awesome. I'm super excited about it. I haven't been so excited about putting something together like this in a long while. And I really think it will be really beneficial. Now it's a free challenge. There is no charge to take part it is going to be a lot of fun. And like I said, it's going to give you a place as well. If you're not familiar with going live, you can practice will have little daily prompts in the Facebook group, but it's short and snappy enough that you could start getting consistent and start getting enough traction on your own. So that is happening live in the profitably visible entrepreneur Facebook group in a couple of weeks. grich now I hope you will spread the word and join us in there.

Thank you again for joining me live. I really think that it's going to be really beneficial and I'm going to be in there. I will also do tech tech help like live And angles and all that kind of jazz. And, you know, we'll get as much of that as we can. But we really be digging into some of the mindset stuff that holds us back. Because like I said, it doesn't matter. But all the strategies, if you don't have the mindset stuff done, you're not going to even get on there and press the button. So this is something totally new for me. I can I know, like I said, I feel like I'm mashing my two businesses together. And I think it's going to be a really lot of fun. I hope you find this valuable and if you have, make sure you share it with somebody who you think might benefit from either this video or from the challenge, and I hope to see you on the flip side, take it easy bye


Showing up on live video when you’d rather stay hidden

little girl hiding behind her hands

Did you start your online business because you get to stay home in your jammies all day? That may or may not be one of the reasons why I was attracted to the world of online marketing. Being an introvert, it suits me very well to stay hidden behind my laptop all day only spending a few hours a day working with clients on a 1:1 basis.

But if you would like to grow your online business, and have a desire to serve more people, at some point you have to step out from behind the computer screen and get visible.

It's simple

It's not easy.

But it is so worthwhile.

When you're visible, prospective clients get to know you, like you and trust you and people do business with people so the K L T factor is super important. And creating consistent Live Video will make this happen really quickly.

So how do we make it easier to stick to a commitment of showing up on live video? I've outlined some tips below.

Accountability

Announcing that you are going to go live in advance is a great practice, to not only attract more people to join you live, but also to help you stay accountable to showing up. If you have a tendency and self-sabotage and back out of doing your lives at the last minute, announce ahead of time when and where the live will happen. For me this has been committing to doing a weekly Live show - Biz Talk Tuesday - on my Facebook Page. It's on my calendar on a recurring basis and my people expect to see me there - so you bet I show up!

Think of "Your Person"

What you have to say is valuable and someone, out there, is feverousily searching for the help that only you can provide. When you focus your attention on the person who will benfit for the information that you are sharing, it takes the focus off your anxiety and fear. It becomes more important to show up and share when you believe someone out there needs to hear you.

Be You

Dissolve all of the pre-assumed notions that you need to be "Professional" on live Video. This one is all mindset. Your people want to get to know YOU - not the polished up, shiny version of you. When you tackle your mindset drama about being camera perfect you can let it go and the barriers to you sharing what you have to say disappear. This is the REAL work that can make the difference between you staying consistent with your visibility or you staying the internet's best kept secret.

Would you like to use Live Video as part of your client attraction system in your coaching business but feel intimidated about getting in front of a camera?

From March 16th - 20th I'm running the Camera Shy Live Video Challenge to help online entrepreneurs get confident and comfortable doing live video so that they can attract more dream clients with ease - even if the thought of going live is enough to make you eat an entire box of thin mints.

Sign up here: http://ingridkellyowens.com/camerashy-live-video-challenge

Hope to see you there!

Ingrid



Join the Camera Shy Live Video Challenge

March 16th - 20th

How I overcame fear, and finally started my Business [Guest Post]

How I overcame fear and finally started my business

Folks, I have the great privilege this week of introducing you to someone who has made the leap into entrepreneurship and is making BIG waves in the process. Nicole has become a great friend of mine and I think you are going to love her attitude to life and business.  Run, don’t walk over to Greatestworth.com and sign up for Nicole’s freebies. ~ Ingrid

First, I am SO very grateful to Ingrid for giving me space on her platform to share my entrepreneurial journey. Ingrid and I bonded over positive mindset and affirmations at a conference this past October. Some call it random coincidence… I call it destiny!!

For as long as I can remember, I’ve wanted to be the creator and owner of my own business. Beyond the constant flow of thoughts and ideas for This or That business (canning classes, anyone?), I’ve worked through the ins and outs of a photography business, not once, but twice. I’ve made preparations to open a space in the lower level of my house to offer classes in sewing and crafting, bringing makers of handmade goods together. I’ve taken multiple business planning courses in my town, and made capital investments in each of these ideas as I thought to myself “this time will be different. This time I’m really going to do it.”

I’ve just always enjoyed dreaming about being my own boss, working in my jammies and bringing my ideas to life. You see, I have a LOT of ideas. Or, should I say, the universe presents me with a lot of ideas and I love thinking about bringing every one of them to fruition.

Elizabeth Gilbert, in Big Magic explores how ideas and creativity come to us. She believes that they are everywhere (I imagine them like little fairies), constantly trying to get the attention of us. Us meaning people, who can actually curate and bring forth the ideas. Gilbert writes, and I believe it as well: “We are ALL creative beings.”

For the past 10 years, I’ve worked as a physical therapist, working for the large, regional hospital system for most of that time. The flow of ideas and creative solutions didn’t stop when I’d clock in at work so I thought, I’ll bring them with me into this cumbersome, large system. I’ll be the best version of myself at work and make my workplace better by using my gifts.

In staff meetings, while talking to coworkers or even at the dinner table with my spouse, I’d find ideas that I was sure were worth exploring. I would take the idea to my supervisor who would quickly state all the reasons it would never work. Then, I’d move on to the next person up the chain of command, only to receive the same response. I joined committees and project improvement teams. I brainstormed and implemented. I ran into wall after thick wall in the halls of middle management and administration. I think the universe was talking to me, telling me this was not the right fit for my gifts.

It took me years, but I finally realized my gifts and my calling were not in the healthcare industry and its nearly impenetrable norms and fixed culture.

My passion was in what I had been doing on the side, after work and on weekends for friends, for free. Personal financial counseling.

I have this crazy story where my husband and I made one choice that completely changed the trajectory of our life. A choice to pay off $100,000 in debt and stop trying to keep up with all of our neighbors and co-workers. We figured out that defining our own “American Dream” is what gave our budget sticking power. AND, through this amazingly enlightening and difficult process, I found I LOVE guiding other people towards finding what works (and what might not) with personal finance, intentional living, and family life. I found my joy and passion.

Even with all my excitement and fervor for starting my own business, I quickly realized this was going to be more than I was prepared for. The ideas and creativity bursts are one thing. It’s a whole other story to bring something this big to fruition. Did the universe think I was made of money? Did it think I had more than 24-hours allotted to other average American mothers?

At the time (November 2016) I was working full time as a physical therapist, had two school-aged children, two children too young for school, and had multiple volunteer obligations, including serving on a leadership team at my church. Oh, and my husband was just making a career transition as well!

Talk about questionable timing to start a business.

But, I found myself writing down all my ideas. Dreaming about and pinning what I’d like my website to look like. I’d use my lunch hour and any other free time in the evenings to begin to nail down my business plan and vision for what would become Greatest Worth.

It was fun and exciting – visioning is my jam and joy. It was also safe.

Eventually, though, the visioning started to become something with structure and bones, something possible and real. Then, the snakes arrived.

Don’t Listen to the Snakes!

Not real snakes. But they sure felt real. This is the name my husband has given to my limiting beliefs and my poor self-worth – because my entrepreneurial journey so far has mainly been wrestling these beasts. And beasts they certainly have been.

In the past – with photography and the craft school, and countless other notions and dreams, I’ve chosen the snakes over creativity. You see, it felt MUCH easier to let the snakes take control, to wrap their little lies around my mind and keep me safely in their pit.

It felt MUCH easier to stay in a job that I dreaded every day, rather than risking challenge or loss or ‘failure’.

It felt MUCH easier to let the snakes keep my divergent, outside the box thinking contained and confined rather than stepping away from the status quo to name truths that may not be easy to hear.

It felt MUCH easier to avoid collaborating with creativity.

It’s safe and warm in the pit. There’s no risk. There’s no way I can fail. Or be embarrassed. Or have to learn new things like website design and lead magnets and how to be an engaging writer. Or have to pitch my idea 50,000 times to people I’ve never met and are so much farther ahead of me in their journey. Or, worst of all, to trust that I am sufficient, enough – more than enough – to do this. Surely, I thought again and again in the throws of my snake wrestling, people will see right through me, and decide I’m a fraud.

I don’t have any special qualifications! Who do I think I am trying to create this business about personal financial freedom?

My answer, again from Liz Gilbert: “WHO DO I THINK I AM? I’LL TELL YOU WHO I AM: I’M A CHILD OF GOD, JUST LIKE ANYONE ELSE. I AM A CONSTITUENT OF THIS UNIVERSE. I HAVE A RIGHT TO COLLABORATE WITH CREATIVITY.”

Her story and wisdom, and the support of people who love and believe in me despite my doubts and fears, gave me permission to follow my ideas and passions. So, I moved forward. One tiny step at a time. Sometimes it was a giant step (or it felt giant anyway). Like that time I invested hundreds of dollars in an online course for bloggers to help entrepreneurs create a successful, profitable website.

Some people start a blog as a hobby. I never wanted a hobby. I ONLY wanted a business. The tag line was compelling, so I made the investment.

Well, that investment led to meeting some really cool people through its community. Which led to some help and encouragement when I needed it. Which led to continuing to work on my self-talk. Which led to therapy and a few well-timed books. Which led to me having the courage to attend my first blogging conference. Which led me to my second blogging conference (where I was more confident). Which led me to Ingrid.

I met Ingrid at FinCon – a conference for personal finance content creators – bloggers, reporters, podcasters. . We met standing in line waiting for a free taco buffet. That’s the universe for you. Creating magic all over the place if we just open our eyes to see it, and accept and embrace it.

We connected almost immediately, realizing we were in a similar journey working to shift the way we talk to and about ourselves. We were both choosing to move forward with our dreams and our businesses. We both had those little idea fairies begging us to collaborate with them – we just had to be brave enough to say yes. And, strong enough to believe that we were (are) the right person for the job.

Because, that’s the crux of it, isn’t it. You’re too busy listening to your old story and your snakes. Snakes that sound something like this:

“Who am I to create something that amazing?”

“People are going to realize I’m a fraud.”

“I don’t have any special certification or education on this topic. How can I teach this?”

“What if no one cares what I have to say?”

“What if people laugh at me?”

“There are so many other people who have similar businesses who are way more amazing than me.”

“What if I waste two years trying to make this work, and I fail?”

“I should be content with my J.O.B. It’s good. I have enough. I’m OK.”

“I don’t have the time.”

“I have to make money, like now.”

Which resonate most with you? What stirs and rises within your experience as you direct some attention to these ancient stories?

Please, dear one, remember this: these are just a part of the story we tell ourselves, or were told. They’re not the whole of the truth, NOT THE WHOLE OF YOU. Thoughts and stories are constructs we build to help us make sense of the world and its dizzying complexities – they’re a choice.

YOU ARE THE BOSS OF YOUR STORIES. AND, I BELIEVE, IT ALL STARTS WITH A SINGLE CHOICE.

Start by choosing to put time into figuring out your true story. Realize that you are worth it. You are amazing. Accept that the universe chose YOU for this idea you’re holding. You are the one to bring this idea, this creation, this course, this business to life.

And then, mostly, decide to love yourself. Love who you are right now. For me, in order to live a life that is authentic and true to who I really am, I had to decide that I am lovely and thoughtful and kind and generous and a good writer and awesome and enough.

I am enough. And so are you. Right where you are.

I still have a hard time writing these things about myself. But that’s the work friend, to choose to love and believe in myself every day. Because this love is the one thing that has helped me to continue moving forward, one tiny step at a time.

I’m rooting for you.

Nicole

P.S. This past year I’ve used a morning routine as a space to do this hard internal work. So, I’ve made a FREE printable that guides you through my exact routine. Use it how it is or as a guide to create something that works for you! Here’s your first step friend. What are you waiting for?

Why doing #AllTheThings isn’t a Marketing Strategy

I’ve been in this world of online Marketing for a while now – ever since I decided to quit my “real” job in Corporate America and venture out with my own business almost 10 years ago.  That’s an eternity in online years!  (I must be ready for retirement by now…)  

Anyhow…during all this time I’ve “played” with every marketing tool out there, was on social media before it was a thing (MySpace anyone?) and tried #allthethings to grow my business. I feel like I’ve been on every list and hungrily consumed all the podcasts. Whenever anyone who I admired made a recommendation to try out a new thing, I was all over it!

I’m a sucker for new tools and technology, so this online world was just like a shiny, new playground for me.

Look at this awesome sandbox over here!

NO WAIT!

Those swings look awesome!

Anyone coming on the climbing wall?

Wait  – SQUIRREL! 
Continue reading

How to get your first paying clients as a Photographer

I know many of you reading my blog love taking photos just because you love taking photos.  I also know that many of you love photography so much that you want to share that gift with the world and get financially rewarded for it too.  If you have that desire then keep on reading. You’ll see more blog post from me over the coming months about this side of photography and how you can turn your passion into a full time income.

So where do you begin?

Start with your Circle

Sometimes a business can happen quite naturally. Chances are, if you love photography so much, you are THAT mom on the baseball field taking ALL the pictures ALL the time.  At some point, the other parents realize their iPhone photos can’t compare with the beautifully captured images you are taking and they start asking you to shoot their kid’s photos. Or perhaps you’re so excited to use your new lenses you jump at the chance of photographing the preschool Santa photos and business grows naturally from there.  If these types of situations have happened to you now is the time to leverage that.  People already know that you are “snap happy” so make sure you tell them that you are open for business!

Its easier than ever to reach out to you friends and and your family. One click of a button and you can shoot an email to everyone in your address book.  You’re only one status update from declaring your new venture to the world! Use the power of social media to tell your circle that you are doing some mini-shoots or send them a personalized message inviting them to a shoot. Telling your inner circle first will give you the confidence and practice you need to start pitching your services to strangers.

Referrals

You actually have to ask people to share you are doing this new venture. Often times, friends might be hesitant to refer you if they are unclear that you are taking new clients on. Make sure your circle knows that you are open to shooting new people and actively ask them to refer you to their friends.

If you’ve already taken photos of them encourage them to share on social media and tag you or ideally your business’ social profiles.

Sweeten the pot even more by given them something in return for sending you a referral.  This can be a formalized thing such as a free mini session for every three referrals given to you, or something a little more spontaneous by just rewarding those people in your network who you know are good for referrals. Perhaps a free 10 x 8 print or session every so often will help nurture that relationship and keep you top of mind when they are being asked to recommend a photographer.  Personally I like a more formalized solution which is baked into your marketing plan.  Having a system in place for this will ensure that this marketing strategy can essentially run itself and something I help my clients set up all the time.

Social Media

As has been said a bajillion times before, there has never been a better time to get yourself and your business seen for FREE using the internet and social media.  But because of this super low barrier to entry it is harder than ever to stand out from the crowd.  Its important that you fully utilize your social media profiles to represent your business. Make sure the basic information is filled out correctly and for a local business put all of your contact information on there.

Encourage clients to write a testimonial for you on your social sites – e.g. Facebook, as these will be some of the first places people will look when researching your business. A good testimonial is priceless and you should use them everywhere in your marketing.

And of course, it should go without saying, the photography you share should be your absolute best work and an example of the type of photography you love to shoot.  If you want to be a wedding photographer, tone down the baby shoots and most definitely those sweeping landscape shots. Post lots of beautiful brides to solidify your position in the market. If you are not getting the type of work that you truly want to shoot then take a good look at what your social media photos are saying about you.  If you’re lacking the shots you desire set a plan in motion to go out and shoot them!

Local Joint Ventures

Being a photographer you have the luxury of constantly creating content that should sell your services for you. Every photo you take can be a piece of marketing material  –  its just up to you to put it in front of the right eyeballs.  The next time your in your local Dentist Office, check out their wall decor. Does it need updating? Could you provide them with some pretty pictures in exchange for a utilizing their wall space? Think about the amount of people that are going to see your work on a daily basis. Even better if you can negotiate a deal with a very aligned vendor such as a Pediatric’s Office if you are a Newborn Photographer or a florist if you specialize in Weddings.

Also consider joining up with aligned vendors who operate in your industry vertical for cross referrals.  Start to build this network of people who you like to work with and nurture them the way you would your clients.  Word of Mouth Marketing has been around a long time and is flourishing now more than ever thanks to our super connectedness on Social Media.

These best thing about all these marketing strategies is that none of them need to cost you any money – which in any business is a good thing!

How to Organize Pictures – Importing into Lightroom

For the second part of this series I thought it would be fun to do a video so that you can see my screen as I import my photos into Lightroom.  I know a lot of people get confused at this stage of Lightroom. This video shows where I’m importing from and where I’m importing to.

If you are considering making the move to Lightroom I can highly recommend taking Lesa Snider’s Course on Creative Live : Lightroom Essentials.  Lesa has really great way of explaining complicated concepts in an easy to understand manner and I love her relaxed, easy going style of teaching. Like all Creative Live courses, this one is broken down into easily manageable chunks and clearly takes your through the program covering all the bases in a fun, practical way.

And if you don’t gel well with Lesa’s style there are lots of other awesome Lightroom courses available on Creative Live to suit every skill level.  You’ll find yourself, as I do, referring back to them often.

Some of the Resources Mentioned:

Abobe Lightroom 6

Adobe Creative Cloud

Lesa Snider’s : Lightroom Essentials [Creative Live]

Western Digital My Book External Hard drive

Let me know in the comments if you have any questions about your import system and if you missed the first part of this series you can catch it here: http://ingridkellyowens.com/organize-pictures/

How to Import Photos into LightroomHow to Import Photos into LightroomThere will be one more part in this series coming soon so start getting organized!

Happy snapping

Ingrid

How to Organize Pictures on your Computer

If you struggle with knowing how to organize pictures then check out this first part of a step by step series which will guide you through getting your photos under control and organized once and for all.

Last year I read Marie Kondo’s best seller, “The Life Changing Magic of Tidying Up”, and although I still battle the clutter everyday, its basic principles has helped me to control the “stuff” in my house.  Where I do suffer from enormous amounts of “clutter” and disorganization though, is in my digital life, most glaringly, in my photo organization. I have photos EVERYWHERE and I don’t mean beautifully printed out, matted and framed! This is despite having Adobe Lightroom and the know-how to sort this issue out. So I have decided that this summer is the summer that I’m finally going to organize pictures, videos and all things digital and I’m going to document it all here on the blog so hopefully it can help someone who is suffering from the same problem.

As you might know, I am a photography educator. I teach people how to use their cameras, photography basics including Adobe Lightroom and how to organize their pictures.  Why then are mine such a mess? Its not for lack of knowledge of how to do it. I believe its more that my home is completely overstuffed with photos everywhere I turn. They are on my iPad, on my Phone, in text messages, emails, on hard drives, flash drives, and on a whole other PC that I no longer use! And to make matters worse, every day I add to this crazy pile. Some day my kiddos are going to look for a photo of themselves aged 3 and I won’t be able to find one and believe me, its not because I haven’t taken any…  This makes me very sad so enough of the craziness!

Let’s Begin!

Step 1: Picture your Ideal System

I realize we are all starting at different points in this process so before you start moving things around, give a little thought to your current situation.

  • What system if any you currently use?
  • Do you want to stick with it or develop a new system?
  • Perhaps most of your photos are already in Lightroom and its the others that you need to tackle.  This is the case for me.

In my Lightroom Library, everything from 2013 to date is pretty well organized, but I still have the issue of iPad pics, emails pics and old PCs and laptops to sort out.  If you are just a beginning photographer you likely have no bad habits yet so you get to start from scratch. Organize pictures doesn’t even feature on your todo list yet. Give yourself a pat on the back 😉

Give some thought to your current situation and how you could improve upon it. Think about the end goal of all that picture taking. At some point I’m sure you’ll want to retrieve your beautiful images or perhaps it might be someone else doing the searching.  Will they be able to understand your system and find what they are looking for?

Step 2: Get your Equipment

I can hands down say the Adobe Lightroom is the powerhouse when it comes to organizing pictures and photo management.  If you are not already invested in a system that you are happy with then you can purchase Adobe Lightroom 6 outright or you can subscribe to Adobe Creative Cloud which includes both Photoshop and Lightroom.

You will also need a place to store all of your photos.  In my opinion it is better to first have anything in one place and then back up from there and my “one place” of choice is a 3 TB External Hard drive.  I purchased this one from Amazon but do your research to see what’s a good fit for the size of your photo library and your budget. Ultimately you will have a back up of all your images, but as of now, this is your single place for all your photos for $9.99 per month.

Step 3: Gather your photos

My last step in this phase is to gather all of my photos in one place.  I know I have a ton of duplicates so this should help me get over this issue and my one place is going to be my 3 tb hard drive.  I also have issues with videos and video clips, but right now I ‘m focusing on photos! I might even end up needing a 2nd drive purely for videos. We shall see…

Next, I’m going to do a search on my laptop, my Old PC, my iPad, iPhone and a few other random drives I have lying around.  If you are joining me on this quest, then you might also want to check out old CDs, old Phones and flash drives. I’m pretty confident all my other phones were at one point put onto my computer, so I’m not too worried about mine.

So I’ve created a folder on my external hard drive called “PHOTOS TO BE ORGANIZED.” The next step is to copy everything that is currently all over the place into sub-folders within this folder. If your photos are already in folders, keep this folder structure when you copy your images over. If they are not, then just create sub-folders to represent each device or starting folder and label appropriately. You can drag and drop your images onto this folder or simply “copy” and “paste” each folder individually.

So this process is going to take a little time, but I cannot stress enough the importance of gathering everything in one place.  In my next post, we’ll discuss importing the images into Lightroom in such a way that future retrieval will be a piece of cake.

Over to you!

So your homework for this week is:

Step 1: Think about your current situation and how you need to improve of that.

Step 2: Purchase a dedicated external hard drive or decide on the single place to gather all your photos on.

Step 3: Gather all of your devices with images on them. Download the images into sub-folders within the PHOTOS TO BE ORGANIZED folder on your hard drive. Do not delete them off these devices yet until they have been further backed up.

Would you like to join me in organizing your pictures? If so sign up below to get the next blog post delivered to your inbox and get a copy of my CameraShy Gear Guide as well. 

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I’d love to know your biggest challenge with all of this so let me know in the comments.

Happy snapping

s

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